Creative Writing

I’m going to address something that may rub some people up the wrong way.

You see, I more than occasionally get a number of people asking me whether they should spend a pile of money to get ‘good at writing’.

And, the place where they’re thinking about parking their cash is with a college, institution or place where they teach ‘creative writing’ or however you want to describe it.

I do a little deep breathing, and then I tell them something similar to the following.

“I personally have never taken a course in creative writing, or know of anyone who has done so either. And, I’m talking about those people, friends and colleagues who want to write their own sales messages that sell products and services.”

Of course, that’s just a handful of people whom I know and hang out with. And let me quickly say that I know people who routine sell tens of thousands of pounds, some hundreds of thousands of pounds, PER MONTH, all from conveying their sales messages in ‘non creative writing’ methods.

Now, I do know people who have taken these kinds of creative courses who then want to write heart affecting poetry, or, have this notion of being a famous fiction author, or anything other than using it to write messages that sell.

Let me speedily say that a lot of people get hung up about the application of the word ‘creative’.

I’m all for applying creative marketing to a product or service, but then grounding it in basic, solid, direct response copywriting techniques and strategies.

I’m against using flowery, meaningless, airy fairy language to convey a message. I’m against using silly riddles, rhymes and annoying clownishness to get across a concept, idea or thought.

If you want to know a simple truth and, what is really a powerful secret, because many just don’t GET it, is that when you can ‘write like you talk’, you’ll be way ahead of those who call themselves COPYWRITERS.

You’ll know more than what’s in any course; be it copywriting, creative writing, journalism, or any other.

But, there’s a little disclaimer to this: If your talk, your normal conversation, is lacklustre, minimal and simply dull, then, writing like you talk won’t help you. Unless…

… Unless… you tune in to how everyday people are actually talking. To how your customers are talking. And then, capture that use of language and then weave it in your communications.

Let me tell you that there’s no easier, quicker or cheaper way to help you on your way to becoming a more proficient and effective ad, website, email or sales letter writer, than most of the PROFESSIONALS out there.

But… if you’re hell bent on putting your money into a creative writing course in order to help you better your sales messages, if I were given the choice, I’d choose a scriptwriting or screenwriting course.

And there’s a very good reason for choosing those.

You see, a really good sales message, is essentially, a story. Good copywriting is closer to the great fiction novels than you’d believe.

Not only will you learn effective ways of creating an ‘opening’ for a sales message, you’ll learn about plots, characters, curiosity, suspense, drama…

… all essential ingredients for a compelling sales message.

I hope I haven’t put too many noses out of joint in this article and sincerely wish your money is wisely invested.

Creative writing!

What does creative mean to you? Well, the definition of creative is: resulting from originality of thought, expression, etc. While there is insufficient room for creativity in a universe of blacklists and misrepresentation, writing mechanically is not the most powerful way to advise readers and conserve their excitement. Remember not to demoralize creativity with imagination: Creativity is usage of the facts that are written considering that imagination is the weaving and maneuvering the facts themselves. Use of exquisite creative techniques can arouse the writing and enhance its readability. Assiduously researching a feature topic should be of the greatest importance, and after becoming an professional on the story’s topic, the first step to creating an exclusive story is finding a particular angle.

Irrevocably, through showing as a substitute to telling, including distinct details, and being imaginative, the audience will not only be educated but also experience the topic. Show the reader don’t just tell them. Just because it’s existent for English teachers to have been pressing it for years, doesn’t make it dishonest. Showing not only applies to a creative passage but can back up facts. In lieu of exclusively quoting a source, it can be convenient to characterize body
language if, and only if, fundamentally for further explanation. When desirable, embrace the active voice over the passive voice, and select unique and expressive verbs over depressed, commonplace ones. Always use conscientious journalism
procedure, and cut anything that fabricates. The more pressurized a news article is, the less opportunity for creativity, alongside from mandatory descriptions. But feature stories and less clamorous news leave more leeway for unique angles and creativity.

Using a different angle and the preexistence creative tactics to write an article will more suitably involve and retain the excitement of modern-day readers steadily on the move. Just remember that creative writing is whatever the
purpose is to distinct thoughts, excitability and emotions rather than to commonly transmit information. Creative writing is writing that represents the writer’s introspection and feelings in an imaginative, often special, and melodious way.
There is a mediocre belief that because most of us are educated and smooth-spoken, there is no need to get an education if we want to become a extraordinary word slinger. That’s what individuals think until they try to write their first novel.

They will soon learn that a novel has its own set of specifications, laws of development that have to be learned. Just because individuals read plenty of novels don’t mean they can write one, any more than they can make a computer just because they work on them everyday. If you stump up and start chomping your pen and look fixedly at a blank sheet of paper, or glaring at a blank screen for hours, try to motivate your writing with a short exercise to expand your writing muscles. Don’t cease to think too much about it … just progress forward, without worrying about the individuality of the work you compose. Because all writers have to revise and edit their work!